Vision, Mission and Strategic intent | Milk South Africa

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Brooklyn Court, Block B, First floor,
361 Veale Street, Nieuw Muckleneuk

Pretoria, South Africa

Vision

To promote a healthy South African dairy community.

Mission

To promote the image and consumption of South African dairy products amongst consumers and the broader population; and
To develop the dairy industry through rendering of value-added services to industry participants, consumers and the broader South African population.

Strategic intent

To improve the competitiveness of the South African dairy industry; and
To broaden the market for South African dairy products; and
To empower existing black dairy entrepreneurs in the South African dairy industry to become commercially viable.