Vision, Mission and Strategic intent


To promote a healthy South African dairy community.

  • To promote the image and consumption of South African dairy products amongst consumers and the broader population; and
  • To develop the dairy industry through rendering of value-added services to industry participants, consumers and the broader South African population.
Strategic intent
  • To improve the competitiveness of the South African dairy industry; and
  • To broaden the market for South African dairy products; and
  • To empower existing black dairy entrepreneurs in the South African dairy industry to become commercially viable.